Lover the Label

Beautiful things have momentum all their own. Nic Briand and Susien Chong know this – in fact, they live and breathe it. Together in life as in work, the duo have seen their label, LOVER, go from a humble stall at the Bondi Markets to a crtically acclaimed 10 year anniversary runway show at the Sydney Opera House in 2011.

Contrast and the unexpected are elemental to the LOVER aesthetic. Black lace comes up against white silk and red denim. Soft silhouettes meet sharp tailored shoulders. Angelic women take to the catwalk under a haze of dirty guitar feedback. It’s a paradox that falls beautifully and wears well.

LOVER is an ever-changing monument to defiant youth, natural wisdom and feminine charm with cult like appeal. Just ask US & UK Vogue, Vice magazine,, Lula, WWD, Alexa Chung, Miranda Kerr, Beyonce or any member of their worldwide following known as ‘The Black Rose Army’– because they are among the devoted.